Glasses

NEW OLIVER PEOPLES CAMPAIGN READY FOR THE BRAND // NINETEEN SIXTY

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When we think of a premium Californian lifestyle brand, OLIVER PEOPLES is a quintessential example. The label was born 35 years ago, when the first boutique was opened in the heart of West Hollywood in California. The rest is an important part of modern eyewear history. Since its founding, the Californian label has time and time again set and then exported trends around the world.

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CASSAVET

OLIVER PEOPLES is defined by a vintage aesthetic that combines with new elements drawn from fashion, film, art and music. This clearly defined brand DNA is the inspiration behind the global appeal of countless designs.

In his new campaignNineteen sixties, OLIVER PEOPLES transports us to the golden age of travel. Inspired by the glamor of air travel from that iconic decade, these energetic images perfectly capture the spirit of the new vintage-inspired acetate frames. The location that OLIVER PEOPLES selected for the campaign photo shoot was the iconic TWA-Terminal at New York’s John F. Kennedy Airport. In this,Nineteen sixtiesit is also a tribute to the excitement of early commercial air travel.

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CASSAVET

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MERCAUX

The campaign also marks the debut of the two new models ofNineteen Sixties-Collection: The »Cassavet« model features a large rounded design with a keyhole-shaped bridge. The acetate model has a deep bezel, delicate center wire and plaque. The »Merceaux« model adapts these striking features, including its sloping contours, into a clear, angular silhouette.

The frames in the new collection are heavily influenced by styles from the 1960s and boldly reflect the bold aesthetic of the decade. The different looks are based on the most famous artists, musicians and writers of the time, as well as the glasses they wore.

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MERCAUX

photos RAPHAEL SCHMITZ

PostingNEW OLIVER PEOPLES CAMPAIGN READY FOR THE BRAND // NINETEEN SIXTYfirst appeared inSpectrum.

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